This series explores why fathers matter in SA in the hopes of seeing five million men and society at large getting involved in the biggest campaign of its kind in Africa.
The six short films will be broadcast weekly over a period of six weeks, and will be supported by radio discussions around the fatherhood-related themes covered in the films.
The films will also be available for streaming on the TelkomONE website or app.
The major objective of the series is to encourage fathers and men to be part of a movement to be positively involved in the lives of children.
Many often wonder what would the world be like if more fathers and father figures were fully hands-on and involved in their children’s lives.
What would happen if more and more men, uncles, grandfathers, sports coaches, Sunday school teachers, school teachers and others, play an encouraging role in the lives of children who have no father in their home?
While Heartlines is eager for the nation to see the films, it is even more excited to involve South Africans in the Fathers Matter movement.
CEO and founder of Heartlines, Garth Japhet spoke about the essence this film.
“Changing perceptions and behaviours around fatherhood can only be done as a collective effort involving thousands, if not millions of South Africans. So much so that Heartlines hopes to see five million men, and several million women, young adults and children, get involved in the biggest campaign of its kind in Africa by watching the films and engaging in conversations on the topics broached in the films,” said Japhet.
The short film stars popular local actors such as Aubrey Mmakola, Mpule Matlhola, Ebenhaezer Dibakwane, Lebohang Mthunzi, Pascaline Phale, Jacques Blignaut, Tracey-Lee Olivier, Thuli Nduvane, Unathi Guma, Tshepo Maseko, Bradley Olivier, Lorcia Cooper Kumalo and many others.